Minion Yellow – Pantone’s Greatest Success or Failure?


I must say that when I heard that Pantone had released their first colour in three years, I was over-the-top excited. That is until I saw what it was. Minion Yellow. Yes you read that right. Minion. Yellow. After three years, Pantone’s colour masterminds released their first ever character branded colour, inspired by Universal Pictures and Illumination Entertainment’s ‘Minions’ from the ‘Despicable Me’ franchise. What!!?? Is this really the same company that brought us the gorgeously stylish shades of Marsala and Desert Sage?


Image: PSFK

According to Leatrice Eiseman, Executive Director of the Pantone Colour Institute, “Just as the sun’s rays enliven us, PANTONE Minion Yellow is a color that heightens awareness and creates clarity, lighting the way to the intelligence, originality and the resourcefulness of an open mind – this is the color of hope, joy and optimism”.


Image: LinkedIn


And I promise you that I really am trying to keep an open mind about Minion Yellow. After my initial horror, I’ve been trying hard to imagine stylish ways that this colour could be incorporated into our homes. I mean sure, it does kind of inspire a light, summery feeling in a playful kind of way. But to be honest, it reminds me more of watching ‘The Simpsons’ as a child, or the yellow texta colour that I would always see the kids using when I was teaching primary school. I just can’t quite get my head around this being the next big thing in the colour world.


Image: PSFK

To be fair, Pantone did a lot of research when deciding on this colour. They looked into the psychology of colours and how different hues make us feel. Their aim was to bring an energising colour to their consumers. According to Pantone, ‘minion yellow’ is “an extroverted hue, it projects playfulness and warmth and is suggestive of intellectual curiosity and enlightenment.”


And while I’m not in love with this colour, I must admit that it has kind of grown on me since I first saw it. Slowly, I’m beginning to imagine it paired with cool charcoals, summery aquas and shimmery silvers. Perhaps Pantone really were onto something. Perhaps the fact that ‘minion yellow’ has everyone talking is a good thing. And perhaps, it will make us more adventurous with the colours we use in our homes (which can only be a good thing!).



Image: PSFK

So what do you think of ‘minion yellow’? Do you love it or hate it? Does it make you feel happy and optimistic?


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